Serotta is the bike company that puts cutting edge technology under discerning riders worldwide. We're innovators with long heritage of our road bikes being raced to gold medals internationally. We're riders on road, track and trail. We're passionate about cycling. We push the envelope in service. Every time you get on a Serotta we want you to have the ride of your life.
On the Cutting Edge
As bike designers and builders, we have distinguished ourselves for almost 30 years with performance engineering no one else imagined possible. We love designing and building bikes, and we thrive on challenge. That's what most people know about Serotta. We built the first US-made 'aero' pursuit frames (1977); the first modern geometry mountain bikes (1981); the 'S' bend chain stay (1984); Colorado Concept tubing (1985); the first butted titanium tubes (1993); and the first rider tunable suspension road bike (1999).
Pushing the Limits of Technology
Only Serottas' have the extensive engineering of our proprietary Colorado Concept tubing design. It's the foundation behind the unique ride of each and every Serotta, To which we add Serotta-specific ride-enhancing features like our 3D XL dropouts. That's why Olympic athletes, world champions, professional cyclists and cycling aficionados the world wide choose our bikes over all the rest.
Building the Best
Every day, Ben and the 33 dedicated Serotta staff ask, "How can we make it better?" We design, build, break, redesign, rebuild, test and repeat. We handpick our raw materials, making sure they meet rigorous quality control standards. Only when Ben is willing to put his signature on a bike does it move to production.
Because we're a small, independent frame builder, we can provide you with a level of service you simply won't get from any other company. Ben Serotta comes to work every day at the Serotta factory, and remains directly involved in designing and building our premier class bikes. When you buy a Serotta, you know it's a Serotta.
Committed to You
When we build a bike, we're thinking about you. We want you to be so impressed with the results you'll join Serotta owners internationally who experience the ride of their life every time they get on their bike.
No matter how technologically advanced and race-ready a bicycle is, unless it fits you like a glove, peak performance on the bike and rider will never be realized. So, we spend more time thinking about fit than all other bicycle manufacturers put together. In 1979 we introduced the Serotta Size Cycle, the tool for bicycle fitting. The size cycle is a fully adjustable bike that lets you sit in the saddle and feel the proportions of the bike you're ordering. In 1998, we formalized the Serotta Certified Fit Specialist Program, a training program for dealers that teaches the art and science of proper bike fit. Our highly trained dealer staff works with Serotta designers to evaluate each individual rider in person. A Serotta fit is much more than choosing the correct stem length.
Delivering the Ride You Want
There is essential information about each and every rider that won't ever be revealed by a bunch of numbers. That's why we sell our bikes through independent bike shops and not mail order. Serotta's ride has a reputation, and even if you order an extra-large or an extra-small frame, by working with our dealers, we can assure you that the bike you order will ride like it should.
We've built relationships with our suppliers, relationships with our dealers and we want a relationship with you. We insist on knowing that your bike is expertly fit and perfectly tuned when you leave the shop.
You can be deluged with technical jargon, but riding a Serotta will tell you what you need to know. Serotta dealers make this option available to you whenever possible. Serotta also conducts rest rides at Ride the Rockies, Cycle Oregon, Hotter n' Hell and other events in North America and Europe. See the Events listing on our homepage for a current list of Serotta test rides and events.
Serotta Competition Bicycles
41 Geyser Road
Saratoga Springs, NY 12866